A Sacramento area animal rescue has qualified to participate in a national shelter competition, officials with the nonprofit announced Tuesday. Animal Outreach of the Motherlode is one of only two Northern California groups that qualified for the ASPCA and Rachael Ray $100k Challenge.
The nonprofit is small and relatively unknown as compared to the Marin Humane Society, the closest competitor by distance to Animal Outreach. Public voting over a 12-day period helped winnow a larger national list down to only 50 groups that are eligible to be in the performance-based competition.
Due to the number of votes received from April 5 to April 16, Animal Outreach placed 4th in the Western states and 15th overall in the country. More than 14,000 votes came in for AO; Marin Humane Society placed 22nd overall with 11,771.
Animal shelters often must operate with too little money, too little time and with too many animals in need. This annual competition offers shelters guidance and innovative ideas about marketing, fundraising and adoption programs. Groups that show significant growth during a 3-month period are eligible for financial awards from $1,000 to $100,000.
So how is such growth measured? Kathy Anderson, AO’s Community Outreach and Operations Manager, says that there are several ways. First, each group must adopt out at least 300 more pets from August to October 2012 than they did during the same period the prior year.
During those three months in 2011, Animal Outreach found great new homes for 569 animals. While finding good adopters for 869 pets during the same period this year will require plenty of work and outside-the-box thinking, Anderson resolutely states “We can do that.” She and the staff and volunteers of AO say they are humbled by the strong, positive response and support the shelter has received from the public.
The group that finds home for the largest number of pets during the period will win the $100k prize, but additional amounts will be awarded for things such as growth in community involvement.
Animal Outreach’s shelter is located in an out-of-the-way business park in Diamond Springs, a bit south of Placerville. In addition to that location, AO brings adoptable pets every weekend to PetSmart stores in Citrus Heights, Folsom and Rancho Cordova. In Diamond Springs they offer no/low-cost spay, neuter and vaccination services to pets from all over. In 2011 this small group provided the latter services to more than 10,000 animals; Anderson has big plans for expanding those services in the future.
Big dreams and an exciting future are clearly not out of reach for Animal Outreach, as their very small budget and limited resources haven’t slowed them down yet. In fact AO adopted out around 900 more pets last year than did the Humane Society of Central Washington, the group that earned the top spot nationally in the ASPCA and Rachael Ray $100k Challenge
- Animal Outreach of the Motherlode
- Low Cost Spay/Neuter Vaccination Clinic & Adoption Center
- 6101 Enterprise Dr.
- Diamond Springs, CA 95619
- (530) 642-2287